Filmmaker Justin Goodrum and his multimedia production firm, Good Entertainment, have been doing some exciting short film work with the health collective in a collaborative effort to stop the spread of COVID-19 in communities of color.
During the height of the pandemic, Milwaukee artists strategically translated COVID-19 public health messaging in collaboration with health professionals, community organizers, and activists. This group, the Creative Health Collective, is a community collaborative action between the City of Milwaukee Health Department, Milwaukee County Office on African American Affairs, Milwaukee County Emergency Operations Center, and the Department of Family and Community Medicine, Medical College of Wisconsin.
The CHC are seeking to establish culturally responsive crisis communications with under-served communities in order to reduce COVID-19 related deaths and growing health disparities. By working together with creatives, culture workers, and influencers the aim is to accelerate the action needed to prevent further social injustices in communities of color.
One of the goals of the CHC was to create culturally relevant micro-campaigns encouraging social distancing, mask-wearing, and other public health precautions. Seeing the need to economically support local artists and small businesses who were severely impacted by COVID-19 restrictions, the CHC commissioned local Milwaukee artists to create artwork in response to the Covid-19 pandemic. The artwork is aimed to help to promote awareness and safety during the pandemic.
Justin and Good Entertainment created the film content for this project. His mini docu-series for the STOP COVID-19 project centered on the inspiration and purpose that drove these artists’ projects.
Justin’s work, together with that of the other artists involved in the project, is being shown at Jazz Gallery Center for the Arts in an exhibition entitled ‘Artists Respond: MKE’s Creative Efforts to Stop Covid-19’ running from June 5 – July 10.